Founded in 2001 by Luis Cardona, Chris Robinson and Adam Hannibal, Balanced initially started an outlet to release local ambient, dub and downtempo tracks from emerging electronic music producers in Winnipeg, Canada.
Over the course of the first 5 years, the label began expanding to include other Canadian artists and by year 10, a full roster of international artists had formed. The Balanced Records sound also evolved over that time, taking a forward-thinking approach to downtempo, modern bass, broken beat, reggae, dubstep and house.
Locally known for high quality release parties, Balanced has hosted label showcases at national and international music events like MIDEM, Popkomm, NXNE, JUNOfest, WCMAs and others. Over the years, music from Balanced artists has been featured in major film and TV shows like the Handmaid’s Tale, Prison Break, Alias, and in promos for MTV, Adult Swim, NFL Network and many others. Critics and industry have awarded Balanced with a JUNO and multiple nominations.
Since 2014, the label has been steered by Spencer Kuziw in Montreal, who also runs the affiliate label Serious Vibes, while Adam Hannibal leads operations in Winnipeg. As of 2022, the catalog carries 66 releases.
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